Getting new visitors on your website can be exciting, especially if the numbers are increasing day by day. However, you should make it one of your goals to make sure that these visitors will be coming back to your website, as you’d never want to be a one-trick pony. You’d want them to be regular viewers and visitors, as this can eventually help you with search engine rankings and sales.
However, considering how many websites and content are out there today, it can be difficult to maintain your numbers. You should always strive to increase the number of returning customers and overall engagement.
Today, we will discuss how you can get these customers and visitors to come back to your website regularly.
How To Increase the Returning Customers’ Percentage
Now that we have discussed why it is important to increase your returning customers’ percentage, it is now time to discuss how you can do so.
Focus on Gaining Loyal Customers
Whatever your mission or goal for your website is, you should first make sure that you will build a loyal audience before even monetizing your website. You might be thinking about educating your audience, generating awareness, informing people about your services or products, or driving sales, but without a loyal audience, there is no point to all of these.
It is impossible to run a website with just your marketing efforts and paid ads and impressions alone. This is where content marketing comes into play, as it helps boost your website and invite new and returning customers.
As a content marketer, you should see to it that your returning traffic percentage is always at 20 – 30%. If it’s lower than this, then it might be time to rethink your strategies.
Have a Regular Schedule for Publishing Content
If you are unsure about how often you should post new content, then listen up. Based on this report from Hubspot, you should aim to publish at least 16 or more blog posts per month. Websites that published more than 16 blogs per month got almost 3.5 times more traffic compared to the ones that published between zero to four in a month.
You don’t have to publish a new post every single day, but you have to make sure that you have a regular schedule to follow when it comes to content creation and publication. Your visitors – especially the returning ones – will most likely anticipate your new posts, and being inconsistent can leave a bad taste in their mouths. Also, if you are consistent with posting, you will most likely establish some level of consistency and trust with your loyal customers.
If you really want to encourage your customers to keep on coming back to your website for new content, then try creating a running series. This can be in the form of themed blog posts, as this will encourage your visitors to come back to your site regularly and check for new content. This can be done weekly, bi-weekly, or even on a monthly basis. Make sure that the series and/or topics will be unique to your website and customers so they would want to keep on coming back for more.
Use Social Media to Promote your Content and Use Re-Targeting Campaigns
It’s easy for customers to lose interest in your website once you are out of sight. You have to make sure that you are constantly reminding them to visit your website and see what’s in store for them, and the best way to do so is by promoting your website and content on social media.
Content that was promoted on social media sites has definitely increased dramatically. According to this report, content consumption that was marketed on Facebook increased by 57%, and 21% on LinkedIn. About 76% of people use their personal Facebook accounts and feeds to find relevant and interesting content. This can also encourage them to share your content, which can eventually help you gain new and even returning visitors.
Social media is a very powerful tool, and promoting your content on the most popular ones such as Facebook, Twitter, LinkedIn, Instagram, and more should be one of your main priorities. Promote your content on these sites as soon as you post them on your website. However, you can also continue promoting old content to your site – just make sure not to do them too soon. Again, creating an editorial calendar that you can strictly follow ill help you track your postings.
Regularly Send Content Newsletters and Track Who is Opening and Interacting
If you are not making the most out of email newsletters, then you are missing out. Email newsletters can greatly help with taking your brand to the next level. These newsletters are used for marketing campaigns and usually contain important updates and news regarding your brand. It helps your customers become aware of your products, services, and brand, and is also a cost-effective way to boost your marketing numbers.
However, newsletters are not only used for promoting new products and services. It can also be used to promote new content, so your customers will be inclined to visit your website once more to view these.
Newsletters can help promote ROI and engagement because they help provide a canvas for unique and in-depth stories. This is the reason why it is important to come up with unique and personalized content for your email newsletters so your customers will be encouraged to click on the link/s on your newsletters. It has to be informative and educational, too, so you can trigger an emotional connection with your reader.
There are lots of ways you can create an email newsletter. You can simply create an account on websites such as GetResponse, MailChimp, or ConstantContact to get your email newsletters going. You can even try installing these plugins to your WordPress site to start building your contacts.
Make sure to gather content in a cohesive manner so you can make sure that what you will send out will appeal to your audience. Put yourself in your customers’ position so you would know what to include in your email newsletters.
Lastly, you have to check which of your customers and receivers are opening your email newsletters. You’d also want to check how many of them are interacting and opening the links to your email. Knowing your numbers can help you improve your tactics when it comes to email marketing.
Attract Visitors by Implementing a Customer Loyalty Program
Creating a loyalty program is one good way to keep your visitors coming back to your website for more. Offering exclusive deals and discounts will definitely keep them interested in what you have to offer.
You can give your loyal customers discounts or coupons for your products and services. This way, you can encourage them to keep on checking your website out for special offers.
Additionally, placing these loyalty programs in place can also show your gratitude to your customers. It is a great way to show them your appreciation and that you are thankful for their continuous patronage to your business. It shows them that they are valued.
Work on Building a Community
You can always build a community even if you only see and engage with your audience online. Creating a community around your brand will make them feel connected not only with you but with other users and customers as well.
Make sure to answer their questions and reply to their comments so they would see that you are, indeed, listening to them. You can try creating forums or even Facebook groups so you can closely interact with your customers. Additionally, your customers can also interact with each other by answering each other’s questions and sharing their experiences with the group.
Building an online community will help give your customers a sense of trust with your brand, helping you acquire more and more returning customers to your website.
Conclusion
Getting people to visit your website more than once can be a challenge, but it definitely is doable. Try implementing these tips to your website and closely track how many of your users are coming back for more. Additionally, you should also see how they are interacting with your brand and if they seem interested in your products and services.
By being consistent, you can definitely see a rise in your sales and ROI just by increasing the numbers of your returning customers and website visitors.
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